The events themselves are designed to whip teens up into a frenzy with loud music, pyrotechnics, and light displays. The youth are told that there is a war going on for their minds, that media and culture are trying to get them hooked on drugs and sex. Then leader Ron Luce challenges them to be spiritual warriors and stand up against corporate indoctrination, while his minions rake in money from concessions, tickets, merchandise, and donations all from the pockets of teens. Mission trips and leadership camps, both offered by Ron Luce, for a price. Mission trips are thousands of dollars, with the teen having to raise the money. And former attendees of the Honor Academy, describe a cult like level of control and indoctrination.
"Oh God no!"
Girl: I was at Aquire The Fire last weekend.
Boy: Maybe this Friday?
Girl: Sure, as long as you quit asking me to have sex with you.
Boy: Why? Did this concert change your mind?!
Girl: Yes, it did. I'm coming clean.
Boy: Then we're through.